Few months after Patrika challeged the leading Newspaper in Bhopal & Indore and leads over all the other players in the region, it is now stepping a foot forward in another strategically important city Ujjain.
Madhya Pradesh, the only state where monopoly existed in the Hindi belt of newspaper market has witnessed a sea change. The leader’s 50 years old monopoly has been finally demolished. The recently launched newspaper; Patrika, which comes from the Patrika Group has 5 lakh 75 thousand readers in Bhopal and Indore, this puts it neck to neck with the said leading daily, in just six months of launching. The Expansion to Ujjain will certainly add strength to Patrika’s efforts in becoming the overall leading daily in M.P.
Currently,Patrika enjoys a big lead over the rest of the players in Bhopal and Indore; in fact its readership is more than the numbers of both the 3rd and 4th major player in the state put together.
Elated National Head Marketing, Dr. Arvind Kalia states, “ It is truly a great moment for Patrika team. After an amazing launch in Indore & Bhopal , We are entering Ujjain which is yet another important location in M.P with great strategic importance. When we entered MP an year ago, we came with a commitment that we shall always maintain a high level of quality. I thank the readers and advertisers of MP who have shown their faith in the newspaper & given us the confidence to Expand our wings to Ujjain as well.”
It is interesting to compare what Bhaskar has achieved in 50 years, Patrika has achieved in just 6 months putting the leader in a defending position in Bhopal and Indore. Dainik Bhaskar is already witnessing a continuous decline in its readership of Bhopal and Indore editions, since IRS R2 07. From 20.85 lacs readers in R2 07, the readership has declined by 21% to 16.45 lacs, whilst the ad rates were always sky-high, because of which the CPT for the advertisers rocketed from Re.0.60 in R2 07 to Rs. 1.07 in R1 09 an increase of 78%! Now with Patrika entering Ujjain, it is seen as a milestone step in its journey to Provide Quality News & truth to the people of M.P.
Dr. Kalia says, “Bhopal and Indore together contribute to 74% of the total ad spends on the state of MP,Adding Ujjain to our armour will afurther strenghten our Marketing efforts & strategies in M.P. Patrika is already on the way to capture the major share from advertisers in many sectors. To name a few, for the month of May 09 – Patrika has a 100% ad share of educational clients such as Resonance, FIT JEE, Asia Pacific, IT Bench, Gupta tutorials and many others in Indore. In Bhopal also, Patrika has ad share of more than 50% in segments like real estate, lifestyle, automobile and education..
A very confident & elated Deputy Editor of Patrika Group, Mr. Bhuwanesh Jain states “We at Rajasthan Patrika are strongly committed to our reader’s desire in providing quality news & truth under all circumstances. Our entry in Ujjain is yet another milestone in our endeavor to fulfill the above said commitment to our readers. We are now entering Ujjain and we will do our best to enlighten the journalistic values as we have been doing over the past 50 years. We are committed to provide true news from the roots of the land”.